Souvenir Shop Owners: What to Prepare for Summer Season 2023

Here comes the hottest season in 2023. The summer season is a popular time for travel as the weather is warm and sunny, making it an ideal time for outdoor activities and sightseeing. For some seaside countries, summer is no doubt the season with the most travelers. Good chance for local souvenir shops bursting their sales! Just look at these simple measures for summer season 2023. 
 

 
When compared with other three seasons, summer is the best travel season.
 
l  Good weather - In summer, you don’t need to worry about the weather. It’s warm and comfortable, making it possible for any vacation activities.
l  Cheaper flights - In the summer months, great discounts on airfares are announced. Airlines know that most people prefer to travel during summer, so they know that there is going to be a massive demand for tickets.
l  Easy Packing – You don’t need to take heavy jackets, coats, sweaters and boots, swimsuits and more in your luggage. This ultimately gives you more space in your luggage for gifts and mementos from your destination.
 

 
Beach destinations: Many people choose to travel to beach destinations during the summer season, such as Hawaii, the Caribbean, or the Mediterranean. These destinations offer warm weather, clear waters, and a variety of water sports and activities.
 
National parks: Summer is a great time to visit national parks, such as Yellowstone, Yosemite, or the Grand Canyon. These parks offer hiking trails, scenic drives, and wildlife viewing opportunities.
 
City breaks: Many cities around the world offer summer festivals and events, such as music festivals, food festivals, and cultural celebrations. Some popular city break destinations during the summer season include Paris, New York, and Tokyo.
 
Adventure travel: Summer is also a great time for adventure travel, such as hiking, camping, or mountain biking. Some popular adventure travel destinations include the Rocky Mountains, the Swiss Alps, and Patagonia.
 

 
Based on the above reasons, many tourists may go to your shops. Catch the chance to make money from them! Here are some tips for your reference.
 

 
When it comes to summer, what are the first things in your mind? I think, most of us may come up with activities like swimming, surfing and camping, the sun, the blonde, bikini, sand beach, turtle, starfish, etc. Well. Sell something related to these things, no matter they are local specialty such as clothes or some metal crafts like fridge magnet souvenirs or mugs. Tourists tend to buy souvenirs that they see or experience during their vacation. These souvenirs can someday remind them of the happiness with their families or friends there.
 
The most popular items in summer gift stores:
 
l   Beach towels
l   Sunglasses
l   Sunscreen
l   Flip flops/sandals
l   Beach bags/totes
l   Water bottles
l   Hats/caps
l   Inflatable pool toys
l   Outdoor games (frisbee, beach ball, etc.)
l   Cooling towels/neck wraps.
 
 

 
Tourists are more likely to return to your shop and recommend it to others if they have a positive experience. Make sure to provide excellent customer service and be knowledgeable about your products and the area.
 
You should also think about creating unique experiences and ways for them to interact with your brand once they’re in your store.
 
You should firstly optimize your store layout to make your merchandise easily discoverable. Besides, you know, the outdoor is in high temperature. You can keep the indoor shops cool, comfortable to stay with air-conditioner open. You can also offer free Wifi and seats to rest. Try to best to make them stay long in your shops.
 

 
Travelling is not only about playing around. Prepare some daily used items in your shops, especially used to relieve summer heat. These items include sunglass, sunbonnet, toiletries, chargers, cigarettes, magazines, notebooks, etc.
 
Besides, if it makes sense for your business, why not offer on-site dining options? It’ll give people more reasons to swing by–and-stay–in your store. Especially, when in summer, fruits, alcohol or soft drinks can definitely help attract some tourists.
 

 
Create attractive displays that showcase your products in an eye-catching way. Use props, lighting, and signage to draw attention to your products. Make your souvenirs unique as well as in stock. Consumers are tired of seeing the exact same things in every gift shop. Make sure your items are customized with your own designs. However, generally speaking, customized items need a longer lead time. Check your stock two months before the summer season begins. 
 

 
Use social media to promote your shop and products. Share photos and information about your products and any special promotions or events you are hosting.
 

 
Offer customization options for your products, such as personalized engraving or embroidery. Cooperate with some source factory to customize tourist souvenirs in bulk. This will make your products even more unique and appealing to tourists.
 

 
Partner with local attractions and offer discounts to their visitors. This will help increase foot traffic to your shop.